PINTEREST ADS MANAGEMENT SERVICES
Where People Come Ready to Plan, and to Buy
Expert Pinterest ads management that puts your fashion or lifestyle brand in front of people actively searching, saving, and planning their next purchase.
Pinterest Isn't Just a Mood Board.
It's a Search Engine With Intent.
Most brands think of Pinterest as a place for inspiration and leave it at that. But Pinterest is really a visual search engine, and the people using it aren't idly scrolling, they're planning. They're deciding what to buy, wear, and bring into their lives next. For an aesthetic-forward fashion or lifestyle brand, that intent is a genuine, and seriously underused, opportunity.
The Platform Built for Brands That
Are Nice to Look At
Pinterest is one of the few platforms where being aesthetic/beautiful/head turning is a competitive advantage, and where your product is discovered by people actively looking for exactly what you make. As a boutique, founder-led paid ads studio, Cali Social brings 14 years of paid ads expertise and an in-house creative team to every Pinterest account, turning your existing imagery into ads built to be found.
The Ways Your Brand Can Show Up on Pinterest
Standard & Shopping Ads
Your pins appear in search results and feeds, in front of people already looking for ideas like yours, with shopping ads taking them straight from discovery to your product.
Standard & Shopping Ads
Your pins appear in search results and feeds, in front of people already looking for ideas like yours, with shopping ads taking them straight from discovery to your product.
Idea & Video Ads
Multi-image and video formats that tell your brand's story and stop the scroll, built to inspire and to convert.
Catalog Ads
For e-commerce brands, we turn your product feed into shoppable pins at scale, putting your whole range in front of ready-to-buy audiences.
Search & Interest Targeting
Because Pinterest is part search engine, we target the keywords and interests your ideal customer is actively searching, so you're found at the exact moment they're planning.
Catalog Ads
For e-commerce brands, we turn your product feed into shoppable pins at scale, putting your whole range in front of ready-to-buy audiences.
Idea & Video Ads
Multi-image and video formats that tell your brand's story and stop the scroll, built to inspire and to convert.
Search & Interest Targeting
Because Pinterest is part search engine, we target the keywords and interests your ideal customer is actively searching, so you're found at the exact moment they're planning.
What’s Included With Every
Pinterest Ads Retainer
The Relationship:
In-house creative included as often as needed, at no extra cost
A monthly planning and analysis call plus direct access to Lauren whenever you need her
Clear, honest reporting, so you always know exactly how your ads are performing
Strategy built on what's proven to work for your brand, not whatever's trending
Coordination with your other marketing partners, like email, web, or SEO, so every channel stays aligned
The Execution:
Full-funnel Pinterest strategy, awareness through to conversion
Product feed setup and optimisation for shopping and catalog ads
Creative direction for pins that perform as ads, using and elevating your existing imagery
Keyword and interest targeting strategy
Audience and remarketing setup
Pixel setup and conversion tracking by an expert data specialist
Ongoing testing and optimisation of creative, targeting, and bids
Ongoing management and a monthly report
This is for your brand if:
You're a fashion or lifestyle label with strong, beautiful imagery
You've seen traction elsewhere and want to reach people in a buying-and-planning mindset
You sell products people research and save before they purchase
You have at least a $5K monthly budget for paid advertising (this excludes our service rate)
Our Three-Month Onboarding for Ads That Get Results
Month 1: Audit and Strategize
We audit your Pinterest account and your imagery, set up tracking and your product feed, and develop a strategy built around how people search and plan.
Month 2: Launch and Gather Data
Your campaigns go live and start generating data on which pins, keywords, and audiences are driving action.
Month 3: Optimize and Scale
We use that data to refine the campaigns and put more budget behind what's converting.
Here’s What Winning on Pinterest Actually Looks Like
Why Clients Choose Cali Social for Pinterest
14 years of ads expertise, personally on your account
In-house creative included, at no extra cost
Clear reporting, so you always know what's working
Pinterest marketing partner
Why Stop at Pinterest?
Frequently Asked Questions About Pinterest Ads Management
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It's less niche than most people think, and that's the opportunity. Pinterest is a visual search engine with hundreds of millions of people in a planning-and-buying mindset, and because so few brands use it well, the ones that do tend to stand out.
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Aesthetic-forward brands, fashion, beauty, lifestyle, home, the kind of products people save, research, and plan around. If your imagery is strong, you're already halfway there.
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Both. People arrive on Pinterest with intent, often actively planning a purchase, so with the right funnel it drives discovery and conversion, not just reach.
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Usually, yes. One of the advantages of Pinterest is that your existing brand imagery is often the raw material, we direct and optimise it to perform as ads.
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Meta is discovery-driven and Google is search-driven. Pinterest sits beautifully in between, visual like Meta, but with the active intent of search, reaching people as they plan what to buy next.
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Yes. We work with brands investing a minimum of $5,000 a month in ad spend.
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Engagements begin with an initial three-month term, which is how long it takes to build, launch, and optimize a strategy.
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Most clients see results around the three-month mark, and some see them sooner. We don’t guarantee outcomes, because ads are one piece of a successful business, but you’ll always get an honest read on what’s working.
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Often, yes. Pinterest works beautifully alongside both, reaching people at a different stage of the decision.
Learn More About Meta Ads
Pinterest Works Beautifully on Its Own, and Even Better Alongside Meta
Many of our clients run Pinterest and Meta together to catch customers both discovering and planning.
“So smart, and all of the copy is great”
“Well done! They are immaculate! So smart, and all of the copy is great, very to the point yet detailed.
Have approved all of them!”
—Lachie, Wattle & Wildflower
Ready to Be Found by People Already Planning Their Next Purchase?
Book a call and let's build a Pinterest strategy that gets your brand discovered.