ECOMMERCE PAID AD SPECIALIST

Ads That Turn
Brand Momentum
Into Revenue

For established fashion & lifestyle brands in the U.S. & Australia.
We help in-house marketers & founders like yourself grow the brand with senior ads experts in your corner.

Lauren Swidenbank

You’ve Tried Running Ads, But Something’s Still Missing

You’ve either run ads yourself and hit a wall, or handed them to an agency that treated your account like one of hundreds. Whether you’re promoting a new collection launch or wanting to increase your brand loyalty, you’re left feeling overwhelmed and wondering if the budget is doing anything. 

There’s a better way to grow, with someone who actually has the time to go deep on your account.

This Is What Paid Ads Feel Like When They’re Actually Managed

Lauren Swidenbank Cali Social Founder

You Always Know What’s Happening With Your Spend

Clear reporting means you’re never left guessing.


You Stop Managing Creative Yourself

In-house design means one less thing on your plate, updated as often as your strategy needs it.


You Take What’s Already Working and Scale It

Real strategy turns an organic following into consistent growth.


You Always Know Who to Ask

Direct access to Lauren, monthly calls included, so you're taken care of and ideas move fast

Lauren Swidenbank

MEET THE FOUNDER, LAUREN

You Deserve an Ads Partner Who Protects Your Budget and Gets You Results

Hi, I’m Lauren Swidenbank, founder of Cali Social, an ecommerce paid ad specialist with 14 years of experience, and the person top Australian agencies call when an ad strategy gets complicated. I know the struggles brands have running ads themselves or hiring an agency and becoming a number among hundreds of clients. I built Cali Social so growing fashion and lifestyle brands can work directly with the expert they hire, and get agency-level expertise with a boutique, high-touch experience. 

Currently Working With Brands In

Full-Service Ads Management & Strategy

Transparent, Full-Service Ads Management & Strategy

By an Expert Ads Manager, Personally on Your Account

The data and decisions behind ads can be overwhelming. With Cali Social, you’ll always know what ads are being created, the strategy behind them, and how they’re performing. From your best-selling offer to your next launch, here’s where we can help:

Meta Ads

Google Ads

TikTok Ads

Pinterest Ads

From Hello to Ads Live


Step 1: Reach Out

Send an inquiry and you’ll hear back from Lauren within 24 hours.

Reach Out

Step 2: Get on a Call

We’ll talk through where your business is now and what you’re hoping to achieve.

Get on a Call

Step 3: Get Your Custom
Ads Quote

If it’s a good fit, you’ll receive a custom proposal and we’ll get started on your ads strategy.

Get Your Custom Ads Quote

AD RESULTS FROM FASHION & LIFESTYLE BRANDS

Turning an Organic Following Into Consistent Ad Performance

For fashion brand How Do You Wear That?, we built on a following that already loved the product and translated it into ads that convert.

“Lauren’s Incredible Knowledge Has Meant We’ve Grown Beyond Anything I Could Have Envisioned”

“Cali Social has been a game changer in my business. I’ve had record breaking months in enquiries and sales and by far the best ROI in any marketing spend we’ve had to date. Lauren’s incredible knowledge in marketing and social advertising has meant we’ve grown the business beyond anything I could have envisioned.”
—Jo Eleanor, Calligraphy en Vogue

Let’s Make Your Ads the Easiest Part of Your Job

Book a call to find out what an ecommerce paid ad specialist in your corner can do for your brand’s revenue.