About Cali Social

We’re Australia’s leading ads management house for e-commerce brands. We offer vital guidance, meticulous rollout and proactive monitoring, all while helping our clients grasp and overcome the saturated world of Google, Facebook and Pinterest advertising.
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Cali Social | Paid Ad Specialists
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Our Team

Obsessed with numbers, trends, patterns and stories, we bring a solid eight year track record of working with brands across Australia, New Zealand, & the US.
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Founder & CEO
The catalyst behind Cali Social, Lauren is a force to be reckoned with as our momentum generator. With an honours degree in economics and veteran status in the industry, her dedication to elevating the paid ads industry has endeared her to our clients and team alike. In the rare moment she’s unplugged, you’ll  find Lauren cosied up on a rustic getaway that involves a roaring fire and gripping book.


Digital Marketing Account Manager
An innovative genius when it comes to paid advertising, Brittney’s love of analytics is second only to her devotion to Dusty, her chocolate dachshund.  Her guilty pleasure is being a professional stalker on socials. She has the innate ability to find anything and use it for inspiration, and that’s exactly why we love her.


Digital Marketing Account Manager
Having collaborated with major powerhouse brands in the fashion and lifestyle sectors, Isobel is a master at crafting campaigns that resonate and engage. When she's not strategising the next big ads funnel, you can find her at pilates (she's in her pilates era) or lost in the latest podcast episode, with her trusty chihuahua, Billie, by her side. She swears by her iced oat lattes to fuel her creativity and keep the ideas flowing, and honestly we can't blame her.


Social Media Manager
& Head of UGC
Aesthetic and design are Freya’s love languages, so it’s no wonder the one item she’d want to have if stranded on a deserted island is her oversized blazer. She’s the queen of creative for Cali Social’s own channels and oversees UGC content production. Win win.