Built for Fashion and
Lifestyle Brands That Want
More from Their Ads
ECOMMERCE PAID ADS MANAGEMENT
Partnering with Cali Social means you get agency-level strategy and creative, without the hand-offs, sign-offs, or layers in between.
Clothing
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Fashion Labels
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Influencer-Founded Fashion
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Designer Furniture
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Homewares
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Candles
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Stationary
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Swimwear
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Activewear
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Jewelry
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Accessories
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Clothing · Fashion Labels · Influencer-Founded Fashion · Designer Furniture · Homewares · Candles · Stationary · Swimwear · Activewear · Jewelry · Accessories ·
Your Brand Has Momentum, But Your Ads Are Leaving Opportunity on the Table
Maybe you ran ads yourself and turned them off when the results didn’t come. Or you hired an ads manager who promised the world, then left you confused about where your budget went and struggling to explain flat numbers to your team. You already have the product and the audience. With Cali Social, you get a hands-on expert who builds the strategy, runs it, and feels like part of your team.
For Established Brands With a Strong Aesthetic and Big Plans
We work with ecommerce brands doing $50K or more a month in revenue. Some have a marketing manager who wants results they can proudly share with leadership. Others are led by founders, still hands-on, who want to see their vision keep growing.
Our clients range from clothing labels to furniture, homewares, and stationery, tied together by a strong aesthetic, a product people already want, and a direct-to-consumer business competing for attention online. If that sounds like your brand, let’s chat about your goals.
With Cali Social, You Work With the Ad Expert You Hired
Cali Social is a boutique, founder-led paid ads studio serving fashion and lifestyle brands across Australia and the US, with 14 years of paid ads expertise behind every account and an in-house creative and data team backing the strategy. Each month you get a strategy call with Lauren and a clear report on how your ads are performing. Between calls, questions go straight to her, and every ad waits for your approval before it goes live.
Ads That Look Like Your Brand, Designed In-House
For fashion and lifestyle brands, how the ads look matters as much as where they run. Most agencies leave creative to you or bill for it separately. Here, an in-house designer turns your content into ads as part of your retainer.
A designer already on your account.
You never have to find, brief, or pay a separate one.
Fresh creative on a steady rhythm.
New ads go out at least monthly, and weekly for some clients, depending on what your strategy needs.
A designer already on your account.
You never have to find, brief, or pay a separate one.
Fresh creative on a steady rhythm.
New ads go out at least monthly, and weekly for some clients, depending on what your strategy needs.
Ads built from what you already have.
Share your photos and content, and the team turns them into ads.
Your approval on every ad.
Nothing goes live until you’ve signed off, so every ad looks the way your brand should.
Your approval on every ad.
Nothing goes live until you’ve signed off, so every ad looks the way your brand should.
Ads built from what you already have.
Share your photos and content, and the team turns them into ads.
We’ll Find the Right Platform Mix for Your Brand
Our ecommerce paid ads management uses a combination of channels that
gets your product in front of the right buyer. Here’s where we can help:
Meta Ads Management Services
Visual, fast-moving, and where most fashion and lifestyle brands see their fastest growth. Best for brands with strong creative and an audience ready to discover you.
Google Ads Management for Ecommerce Brands
Reach the customers already searching for exactly what you sell. Especially strong for brands with a clear product catalog and established demand.
Pinterest Ads Management Services
A natural fit for aspirational, visually driven categories like home, lifestyle, and bridal. Often the quiet advantage brands overlook.
TikTok Ads Management Services
Fast, native, and built for brands ready to move at the platform's pace.
Whatever You’re Building Toward, We Can Help You Get There
You might be:
Launching a new collection or product line and need it to sell from day one, not month three
Sitting on a following that loves you but hasn’t turned into consistent revenue
Outgrowing DIY ads or a disengaged agency and ready for someone who actually pays attention
Expanding into the U.S. market and need a strategy built for a new audience, not just a bigger budget
See What Winning Looks Like Across Every Platform
Frequently
Asked Questions
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A strategy across the platforms that make sense for your brand, in-house creative, conversion tracking, and ongoing optimization, plus a monthly strategy call, direct access to Lauren, and a monthly report.
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We work with fashion and lifestyle ecommerce brands (think apparel, accessories, footwear, home and lifestyle goods, and beyond). If your brand has a strong product and an audience that already loves it, we’re likely a fit.
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It depends on your product and your customer. We’ll always recommend the platform mix that fits your brand rather than a one-size-fits-all approach, most of our clients run Meta and Google together, with Pinterest or TikTok added where it makes sense.
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There are two parts: your ad spend, which goes directly to the ad platforms and starts at a minimum of $5,000 a month in your own currency, and our management fee, which is separate. Management fees are custom to each brand, based on the platforms you're on, your goals, and where you're based, so you'll see exactly what that looks like in your proposal after our first call.
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You work directly with the senior-level ads expert running your account instead of a junior account manager, with a monthly strategy call and direct access between calls. In-house creative is included in your retainer, and no ad goes live without your approval.
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Yes. We work with brands investing a minimum of $5,000 a month in ad spend.
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Engagements begin with an initial three-month term, which is how long it takes to build, launch, and optimize a strategy.
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Most clients see results around the three-month mark, and some see them sooner. We don’t guarantee outcomes, because ads are one piece of a successful business, but you’ll always get an honest read on what’s working.
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Absolutely. It’s underused in this space, which is exactly why it can be an advantage.
“I’ve Had Record-Breaking Months in Enquiries and Sales”
“Cali Social has been a game changer in my business. I’ve had record breaking months in enquiries and sales and by far the best ROI in any marketing spend we’ve had to date. Lauren's incredible knowledge in marketing and social advertising has meant we’ve grown the business beyond anything I could have envisioned.”
—Jo Eleanor, Calligraphy en Vogue
This Could Be Your Brand’s Next Sell-Out Moment
Book a call and let’s build the strategy behind it.