META ADS MANAGEMENT SERVICES
The Social Reach Your Brand Has Been Missing
Expert Meta ads management for Instagram and Facebook to make your label top of mind and top of cart.
You’ve Built Something Exceptional.
The Right Ads Can Amplify That Growth.
Instagram and Facebook are visual, fast-moving, and essential for aesthetic-forward fashion and lifestyle brands. If you already have an exceptional product, a growing following, and real brand affinity, but no ad strategy to fuel consistent sales growth, you’re leaving money behind.
Put Your Brand in Front of More People Who’ll Love It With an Expert Meta Strategy
At Cali Social, We help fashion and lifestyle brands get more visibility on Meta, reaching people just like the audience that already loves them. As a Meta Business Partner, Cali Social is a boutique, founder-led paid ads studio serving fashion and lifestyle brands across Australia and the U.S., with 14 years of paid ads expertise behind every account, and an in-house creative and data team supporting your results.
What’s Included With Every
Meta Ads Management Retainer
The Relationship:
In-house creative included as often as needed, at no extra cost
A monthly planning and analysis call plus direct access to your manager whenever you need her
Clear, honest reporting, so you always know exactly how your ads are performing
Strategy built on what’s proven to work for your brand, not whatever’s trending
Coordination with your other marketing partners, like email, web, or SEO, so every channel stays aligned
The Execution:
Funnel design and build
Unlimited targeting options
Pixel setup and configuration
Expert data specialist to setup accurate conversion tracking and analytics
A/B testing
Unlimited custom ad creation, including carousel, catalog, and video formats
Unlimited remarketing
Ongoing management and a monthly report
This is for your brand if:
You’re a lifestyle label ready to amplify with paid ads
You’ve already seen success with organic advertising (a sign you’re ready for the next level)
The idea of a custom, in-depth marketing funnel is on your business plan
You have at least a $5K budget for paid advertising (this excludes our service rate).
Our Three-Month Onboarding for Ads That Get Results
Month 1: Audit and Strategize
We audit your Meta account and your offers, develop a strategy made for your brand, then design your creative and get it ready to launch.
Month 2: Launch and Gather Data
Your ads go live and start generating real data on what your audience responds to.
Month 3: Optimize and Scale
We use that data to double down on what's working and increase your ad spend behind proven winners.
Here’s What Winning on Meta Actually Looks Like
Why Clients Choose Cali Social for Meta
14 years of ads expertise, personally on your account
In-house creative included, at no extra cost
Clear reporting, so you always know what's working
Official Meta Business Partner
Why Stop at Meta?
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Every Meta ads management engagement includes strategy, in-house creative, campaign setup, ongoing optimization, and a monthly report, all run personally, with no hand-offs.
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Yes. We start every new client with a full audit, so we understand exactly what’s happened with your Meta ads before we build anything new.
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We build whichever approach fits your brand and goals, and adjust as the data tells us what’s working.
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We handle both. Every ad is designed in-house and included in your retainer.
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We recommend a minimum ad spend of $5,000 a month to give the algorithm enough to work with.
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Engagements begin with an initial three-month term, which is how long it takes to develop, launch, and optimize a strategy.
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Most clients see results around the three-month mark, and some see them sooner. The first month is spent gathering data, so we set no expectation of big numbers early on. We don't guarantee outcomes, because ads are one piece of a successful business, but you'll always get an honest read on what’s working.
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Often, yes. Many of our clients start with Meta and add Google once we see where the growth is coming from. Learn More About Google Ads
Frequently Asked Questions About Meta Ads Management
Creative That Captures Who Your Brand Is
“Cali Social has provided absolutely amazing PPC Facebook and Instagram services for our business. They have been communicative, prompt and full of great service. Their ad copy is exceptional, we’ve been really impressed with how well they capture our brand with their ad copy.”
—Katherine Kershaw, Wattle & Wildflower
Your Next Ads Report Could Look Very Different
Book a call and let’s build a Meta ads strategy that makes your label a household name.