Starting with a detailed account audit, we found the starting point of the customer’s journey. Using that foundation, we performed keyword research to ensure that this bespoke jewellery showed up under the phases their customer was Googling. Our crowning achievement was configuring various ads—including Google Display campaigns—to enable shoppable content that caught the eye. With tailored ad copy and an eye on optimisation, we energetically A/B tested to procure the best results.
Kicking off our services with a full analysis of the competition and their strengths, weaknesses, digital presence, and ads, we designed an ad funnel that segmented their audience into cold, warm and hot users. With custom ad copy and an eye on optimisation, we rigorously A/B tested to procure the best results with video and reel content.
We then produced a nuanced, effective ad funnel, based on a detailed analysis of the Molten Store buyer. To create a scroll stopping interest, we included a thoughtful mix of video and carousel ads. As a final touch, we created attention grabbing placement highlighted by our custom ad copy.