Starting with a full account build and customisation, we then crafted a local search campaign for Sydney and Melbourne to grab attention at peak times of day when data showed shoppers were most active. Using that foundation, we performed keyword research to ensure we showed up under the phrases their customer was Googling. For a final polish, we implemented a cutting edge strategy using Performance Max ads and polished it all up with unique, on brand ad copy.
Starting our flow with a full breakdown of the competition and their strengths, weaknesses, digital presence, and ads, we built an ad funnel that segmented their audience from least likely to buy, to red hot. With custom ad copy and an eye on results, we proactively A/B tested to find the best results with visual content.
We built out their entire ads account, starting with entirely new audiences to target which was based on a detailed analysis of the Furniture Forum customer. We then constructed an in-depth ads funnel with a strategic approach proven to drive sales for online first home goods brands. With a thoughtful variety of ads, we created attention grabbing placement highlighted by our custom ad copy.