Firing Up A Cult Following for This Online Designer Furniture Brand
5% CTR · 1000% ROAS on Meta · 1300% ROAS on Google
The Task
Expanding this brand’s reach with eye catching, aesthetic ads backed by data-based strategy to increase sales and website traffic.
Our Involvement
To look forward and create a legacy, Furniture Forum partnered with Cali Social to amplify their sales.
Instagram Ads
Facebook Ads
Google Ads
TikTok Ads
A Label Unleashed
One of Australia’s leading modern furniture brands collaborated with us to construct a multi-channel paid ads campaign around their innovative online white glove service with fantastic results. When you disrupt the market with incredible value, a seamless campaign unfolds.
How We Got Furniture Forum in Front of the Right Buyers
We deeply analysed their audiences before crafting ad campaigns that would resonate for online furniture shoppers. The results ring clear with exceptional ad performance across all paid ad platforms.
Google Ads
Starting with a full account build and customisation, we then crafted a nationwide search campaign to grab attention at peak times of day when data showed shoppers were most active. Using that foundation, we performed keyword research to ensure we showed up under the phrases their customer was Googling. For a final polish, we implemented a cutting edge strategy using Performance Max ads and polished it all up with unique, on brand ad copy. Learn more about our Google Ads management for ecommerce brands
Instagram Ads
Starting our flow with a full breakdown of the competition and their strengths, weaknesses, digital presence, and ads, we built an ad funnel that segmented their audience from least likely to buy, to red hot. With custom ad copy and an eye on results, we proactively A/B tested to find the best results with visual content. Learn more about our Meta ads management services
Facebook Ads
We built out their entire ads account, starting with entirely new audiences to target which was based on a detailed analysis of the Furniture Forum customer. We then constructed an in-depth ads funnel with a strategic approach proven to drive sales for online-first home goods brands. We created a variety of attention-grabbing ads featuring both aesthetic visuals and compelling ad copy. Learn more about our Meta ads management services
Explore the Ads Collection
The Numbers Behind the Sell-Outs
Industry Average:
Click through rate (CTR) of 2%
300% return on ad dollars spent in Google
400% return on ad dollars spent in Facebook and Instagram
We Achieved:
Click through rate (CTR) on Facebook/IG ads of 5%
1000% return on ad dollars spent in Facebook and Instagram
1300% return on ad dollars spent in Google
We Understand the Assignment
“You have absolutely blown me away. What a sigh of relief, you guys understood the assignment! I haven’t been this happy with my ads, EVER!”
Bronte Pearce, Founder
Picture Your Best Sellers Performing Like This
Furniture Forum came to us with a standout product and a bigger audience to reach. If your brand is at that stage, a conversation with Lauren is the place to start.
