Furniture Forum
Firing Up A Cult Following for This Online Designer Furniture Brand
The Task
Expanding this brand’s reach with eye catching, aesthetic ads backed by data-based strategy to increase sales and website traffic.
Our Involvement
To look forward and create a legacy, Furniture Forum partnered with us to amplify their sales.

– Instagram Ads
– Facebook Ads
– Google Ads

A Label Unleashed
One of Australia’s leading modern furniture brands collaborated with us to construct a multi-channel paid ads campaign around their innovative online white glove service with fantastic results. When you disrupt the market with incredible value, a seamless campaign unfolds.
We spearheaded a detailed analysis of their audiences before crafting ad campaigns that would resonate for online furniture shoppers. The results ring clear with exceptional ad performance across both Google and Facebook.
Google Ads
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Starting with a full account build and customisation, we then crafted a local search campaign for Sydney and Melbourne to grab attention at peak times of day when data showed shoppers were most active. Using that foundation, we performed keyword research to ensure we showed up under the phrases their customer was Googling. For a final polish, we implemented a cutting edge strategy using Performance Max ads and polished it all up with unique, on brand ad copy.
Instagram Ads
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Starting our flow with a full breakdown of the competition and their strengths, weaknesses, digital presence, and ads, we built an ad funnel that segmented their audience from least likely to buy, to red hot. With custom ad copy and an eye on results, we proactively A/B tested to find the best results with visual content.
Facebook Ads
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We built out their entire ads account, starting with entirely new audiences to target which was based on a detailed analysis of the Furniture Forum customer. We then constructed an in-depth ads funnel with a strategic approach proven to drive sales for online first home goods brands. With a thoughtful variety of ads, we created attention grabbing placement highlighted by our custom ad copy.

Keep in mind the industry average is

Click through rate (CTR) of 2%
300% return on ad dollars spent in Google
400% return on ad dollars spent in Facebook and Instagram

We achieved

Click through rate (CTR) on Facebook/IG ads of 5%
1000% return on ad dollars spent in Facebook and Instagram
1300% return on ad dollars spent in Google

“You have absolutely blown me away. What a sigh of relief, you guys understood the assignment! I haven’t been this happy with my ads, EVER!”

Bronte Pearce, Founder

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