With calls to action or, in industry lingo, “CTAs”, they’ll grab people’s attention when they’re creative, invite action, and sound conversational. But for many brands, that feels like a big task—and one more thing on the to-do list.

As Australia’s leading ads management house for lifestyle brands, we’ve seen it all. The good, the bad and the ugly. With over eight years of Google, Facebook and Pinterest advertising, our obsession with numbers, trends, patterns and stories has given us a unique insight into top performing CTAS and we’re here to give you examples to use!

The need for stellar creative copy is even more important in our digital world saturated with ads. Many brands simply use the ads that Facebook and Instagram provide… But when everyone uses them, they don’t stand out, right?

That’s why we’ve created a list of unique, yet proven, CTAs to use in your ads that consistently invite clicks. Use them right away, or let them ignite your team’s creative writing skills for more ideas. Either way, they are yours to try out!

— The Cali Social Team

Tips for Outstanding CTAs

1. Tell your audience exactly what you want them to do
2. Add in urgency to provide a hint of FOMO
3. Use conversational language, no one feels connected to copy that sounds like a robot wrote it!

E-commerce CTAS

Be quick! Our 20% sale ends tonight.
Limited availability. Shop now.
This would look good on you
Get 60% when you order today!
Free delivery, just for you.

Flexible CTAS

Personalize these for your industry

Coffee industry = “Brew It”
Fashion = “Wear It Now”
Gift box = “Gift Me”
Candle = “You need to smell this!”

Lead Generation CTAS for Service Based Businesses

“Skip the form, I’d like to schedule a call right now”
“Heck yes, I’m interested”
“I’m in”
“Yes, I want to know more”
“Book your free discovery call”
“Arrange a call with one of our experts”

Calls To Action that you actually want to click

Welcome to CTAS done for you!

With calls to action or, in industry lingo, “CTAs”, they’ll grab people’s attention when they’re creative, invite action, and sound conversational. But for many brands, that feels like a big task—and one more thing on the to-do list.

Tips for Outstanding CTAs

E-commerce CTAS

Flexible CTAS

Lead Generation CTAS for Service Based Businesses